Entrepreneurial Strategy (MC030023)


Course Memo

This course focuses on how scientists and technology entrepreneurs identify, design and implement strategies to sustain and enhance the success of the commercialization of their discoveries, examining issues central to the long- and short-term competitive position of the scientific and technological discoveries and developments they are willing to commercialize and transfer to society. As a field, Strategy attempts to explain why and how some organizations outperform others in the marketplace, developing competitive advantages around technology, science or, overall know-how, and sustaining these advantages over time while remaining competitive. The course provides a set of frameworks and analytical tools that enable scientists and technology entrepreneurs to understand and plan effective strategies for competing with their technologies in a range of industries.